Dr. Richard Moy, Podiatrist
When Dr. Moy approached us during 2005, his website was hobbling along and he was spending thousands of dollars a month to run a local infomercial. At that time, the doctor was performing 6-8 surgeries per week and earning a respectable net income.
But he wasn’t satisfied—he knew he was missing major opportunities from thousands of potential podiatry patients in his local area, and even more opportunities from out of state patients.
Dr. Moy took a leap of faith, based on the belief that an investment in internet technology would be the most efficient way to spread the word about his pain-free surgical technique. He invested in a Compleet website and Compleet Magic Systems for online marketing to generate new patients and bring his practice to an entirely new level.
Compleet began by developing a new site—video-enhanced, with strategic navigation elements designed to entertain and educate potential new patients…to overcome every obstacle, to eliminate every objection, and finally, to get prospects excited enough to make an appointment.
Dr. Moy pulled his infomercial and launched our new media-rich site (www.drmoy.com) in February of 2006. And guess what happened? With an investment of over $100,000, it probably took awhile to pay for itself, right?
Wrong. Thanks to a Compleetly innovative site, Dr. Moy immediately doubled the number of unique visitors to his site. He multiplied the video bandwidth used and the time patients and prospects spent on his website by a factor of 10. And by the end of 2006, with no other promotion, Dr. Moy had doubled his previous surgical volume.
And here’s the beef: Based on the additional net income from increased number of patients, his entire investment paid for itself within 7 weeks!
Today, Dr. Moy spends more time in surgery and far less time educating (and convincing) patients about his techniques and his abilities. Now that Dr. Moy has chosen to implement our Compleet Sales Magic and Referral Magic online marketing systems, the sky’s the limit. He’s already hired a second surgeon to continue growing his practice.
Posting net income increases in the millions, Dr. Moy and Compleet look forward to a VERY healthy future! |